Mercedes-Benz Canada has initiated a collaborative partnership with the charitable organization Road to Racing to create a program that merges exclusive experiential events for Mercedes-AMG vehicle owners with philanthropic support for emerging Canadian motorsport athletes. The initiative is operating under the company’s ‘Driving Your Future’ corporate citizenship framework. The overarching objective is to leverage the brand’s motorsport heritage and client community to generate financial backing and visibility for aspiring racers.

Mercedes-Benz Canada invited AMG customers to a track day at the Area 27 circuit, where they received professional driving instruction to explore their vehicle’s capabilities while directly interacting with and learning about the young drivers Road to Racing supports. The program specifically highlights two funded athletes — an open-wheel champion and a junior formula competitor — illustrating the tangible beneficiaries of the endeavor.

Image Credit: Mercedes-Benz Canada