Yagi & Co. — a longstanding Japanese textile innovator with over 130 years of expertise — recently introduced a new line of pet blankets, mats, and throw towels infused with volcanic minerals from Mt. Fuji. The collection is aptly dubbed FUJILOOM, and the innovative volcanic material technology is called LAVATECH™.

Yagi & Co.’s FUJILOOM collection is debuting at SUPERZOO 2025, North America’s premier pet product trade show. The products in this range leverage far-infrared technology that was derived from finely crushed underground lava rock. The LAVATECH™ material’s purported benefits include the promotion of blood circulation, emotional calm, and restful sleep for pets.

The incorporation of Mt. Fuji’s lava minerals — a unique and culturally significant material — adds a novel, science-backed element to pet comfort.

Image Credit: Yagi & Co.