Streaming isn’t just about household name platforms anymore, and in Peru, more and more content creators are saying, “I made the switch to Kick,” the new platform that’s quickly gaining traction thanks to its laid-back vibe, better monetization options, and a rapidly growing community.

Kick emerged as a fresh, less restrictive alternative and has become a digital home for Peruvian gamers, podcasters, DJs, urban artists, and even sports commentators. It gives creators more freedom and a bigger cut of the revenue, thanks to a creator-friendly model that is drawing in both big-name and up-and-coming streamers — unlike other platforms that take a larger share.

The trend is already noticeable in Peru, with influencers either migrating or sharing content across both Twitch and Kick, experimenting with formats like: livestreams of Dota 2, Valorant, and retro games, freestyle sessions, live debates, DJ sets, and more, alongside talks with a cause,” covering youth politics and current issues in Peru.

As a result, Kick is quickly becoming a go-to space for young people looking for a platform where they can express themselves more freely, with fewer filters and more authenticity.

Image Credit: Kick