YAPE operates a comprehensive marketing strategy that includes advertising campaigns, social media, and the expansion of its services to reach more users and position itself as a leader in the Peruvian digital payments market. It has also implemented initiatives for financial inclusion and support for micro and small businesses.

Recently, YAPE has partnered with many more brands to award prizes (from cash in your YAPE account to raffles for trips or gifts). This strategy has consolidated it as one of the most popular digital payment platforms, as its ongoing promotions and prizes have helped build user loyalty through promotions with recognized brands, YAPE’s own raffles and dynamics, and promotions at physical points of sale

These strategies not only strengthen their market presence but also encourage the use of digital payments in the country.

Image Credit: BEP YAPE