Bravest Studios flips tech minimalism into streetwear with the AIRPACK, a 44‑liter backpack shaped like a giant AirPods case. Launching July 25 via its webstore, the bag features a clamshell opening and two removable dome pouches that mimic oversized earbuds while adding modular storage. Inside, users will find a padded laptop sleeve, adjustable straps, and clean white interior, proving the concept is more than a visual pun—it’s functional design.

The AIRPACK debuted at a NYC pop‑up on July 19, where a dramatic mural amplified its playful scale before the online drop. The minimalist exterior avoids overt branding, leaning on its instantly recognizable silhouette to make cultural commentary. By reimagining a pocket-sized tech icon as wearable utility, Bravest Studios blurs the lines between product, parody, and performance. It’s a bold, surreal take on everyday carry that sparks conversation and curiosity alike.

Image Credit: Bravest Studios