Bobbie’s fourth instant formula, Bobbie Organic Whole Milk Infant Formula, has arrived and it sets itself apart as the first and only USDA Organic Whole Milk infant formula manufactured in America. This industry-first release is touted as the brand’s closest formula to breast milk, featuring less vegetable oils, more naturally occurring milk fat globule membrane (MFGM) from organic whole milk, and choline, as well as industry-leading levels of DHA to support infant brain development.

Just 7% of infant formulas sold in the United States are organic and only 5% are certified USDA Organic—what’s more, 4% of formulas sold in the United States use whole milk. Bobbie Organic Whole Milk Infant Formula redefines quality infant nutrition at a time when the infant formula industry is facing uncertainty.