As part of a new campaign, Nature’s Path introduced Brother Nature—Mother’s Nature’s little brother who takes the best of what she has to offer and makes it even more delicious. Brother Nature is on a mission for everyone to experience the difference that real, organic ingredients make, especially for breakfast, highlighting the commitment Nature’s Path makes to certified organic, sustainable ingredients with products like cereal, granola and oatmeal.

Brother Nature has already popped up a few times on Nature’s Path social media accounts, and he made his first in-person appearance at The Oculus at the World Trade Center. As part of the activation from 7AM from 2PM, passersby savored good food as not just a source of fuel but also connection.