Nostalgic Arcade Racing Apparel : END. x Lacoste



Inspired by 90s arcade racing, the END. x Lacoste collaboration shares a capsule collection of eight pieces infused with nostalgia, fun and charm from seaside British amusements. This collab between the global retailer and the French designer sports fashion company includes tracksuits, jackets, polos and jerseys with vintage-inspired details.

The END. x Lacoste Arcade collection pays homage to the cultural roots of the brand, as well as its multigenerational appeal, and the campaign supporting it stars Margie Keefe—better known as Grime Gran for her involvement in the grime music scene—and MCs Tazo and Shack.

Animator and modelmaker Will Child created a limited-edition plasticine figure of Grime Gran in an arcade-inspired set that’s exclusively offered at participating stores as a gift with the purchase of collection pieces.



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