Takis, widely recognized for its fiery snacks, is expanding its product portfolio with a non-spicy product. Enter Intense Nacho—a bold, cheese-forward snack that marks the brand’s first foray into milder territory within the UK grocery landscape. Departing from its trademark heat, this new offering trades spice for richness, delivering a flavour that’s unapologetically cheesy and rated zero on the brand’s own ‘heat-o-meter.’
The decision to introduce Intense Nacho to UK shelves is backed by its strong performance in the U.S. market, where it became the go-to flavour for new Takis consumers in 2023. It also secured the third spot in sales within the rolled tortilla chip category, underscoring its potential to convert heat-averse snackers into loyal customers. UK market research further bolsters confidence in the launch, with more than three-quarters of consumers expressing enthusiasm for the new flavour.
This latest product extension reflects a broader strategy to diversify the Takis brand appeal while retaining its core identity of intense, layered flavours.
Image Credit: Takis