SUPPURU is a Korean skincare brand for a new generation and it shares clean, cruelty-free and vegan formulations, minimalist designs and simple solutions for concerns like dullness, acne, oiliness, and sensitivity.

“Gen Z consumers are setting a new standard in beauty—one that values simplicity, ingredient transparency, and a conscious lifestyle,” said Christine Han, Marketing Manager, of SUPPURU, “We created SUPPURU not just as a skincare brand, but as a reflection of those values.” Combining high-performance formulations with plant-powered ingredients, SUPPURU caters to a generation passionate about authenticity, efficacy and uncomplicated products that don’t get in the way of daily life.

The debut skincare line for Gen Z, Mesohemp, spotlights 100% organic Canadian hemp seed oil and other naturally derived, allergy-tested ingredients.