Unilever USA’s Baby Dove brand is unveiling a new digital platform aimed at empowering and educating first-time parents during the critical weeks and months leading up to their baby’s arrival. In partnership with Peanut, Baby Dove has launched Nested, a dedicated online hub designed to offer accessible guidance, community, and care information for growing families.

The Nested platform serves as a centralized destination for a wide range of parent-focused resources. These include a curated doula directory, evidence-based articles developed with healthcare professionals, and tools to help new parents better understand how to prepare for a newborn.

The platform further highlights Baby Dove’s commitment to gentle, effective care by introducing parents to its dermatologist-tested and pediatrician-recommended product line. From cleansers to moisturizers, each product is designed with safety and skin health in mind.

Image Credit: Unilever USA