Popular musician Karol G has joined forces with premium spirits producer Casa Dragones to introduce a new cristalino tequila expression named ‘200 Copas.’ This release draws inspiration from one of the singer’s hit songs.

The 200 Copas is presented as the tequila company’s first entry into the cristalino category, a process that involves aging the spirit and then filtering it to achieve clarity while retaining characteristics from the barrel. Casa Dragones develops its collaborative expression in small batches and promotes the product as an ultra-premium sipping spirit made using sustainable methods.

The marketing narrative that spotlights 200 Copas heavily emphasizes the personal connection between the two Latina founders and the theme of celebrating meaningful social connections.

Image Credit: Karol G x Casa Dragones