Lip gloss is a must-have for keeping lips comfortable and moisturized on the go, but its sleek, portable designs like the ColourPopSockets Grip turn it into a stylish accessory. Created by ColourPop Cosmetics and PopSockets, this heart-shaped, custom magnetic lip holder is tailored for taking HydraPop Glossy Lip Stain anywhere with any MagSafe phone case. Additionally, beauty lovers can appreciate that the design doubles as a phone grip and hands-free phone stand.

Phone cases with built-in holders for fan-favorite products are in demand as consumers seek ultra-convenient, always-with-them ways to show off and use their holy grail items. Brands love them too, as they turn everyday technology into mobile billboards, deepening brand loyalty and boosting visibility with every selfie or scroll.