Celebrity chef Nick DiGiovanni and MrBeast are teaming up for a partnership you can really feast your eyes on.
DiGiovanni, 29, was announced as an official brand partner of Feastables on Saturday, June 28, appearing in a YouTube video alongside Feastables founder and YouTuber Jimmy Donaldson, better known as MrBeast.
“Nick DiGiovanni is now an official Feastables partner because he believes in our mission to source chocolate ethically and one day get over a million kids out of child labor,” MrBeast exclusively told Us Weekly in a statement. “Welcome to the team Nick!”
First founded by MrBeast in 2022, Feastables has become wildly popular for its chocolate bars, which are made using ethically sourced cocoa. The brand only uses 100 percent Fairtrade certified cocoa in its products, an uncommon quality of popular chocolate brands — but they’re looking to change that.
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Today, Feastables is available in 15 countries worldwide. It has continued to provide education on the cocoa industry to consumers around the world, emphasizing its mission of getting children off of cocoa farms and into local schools while providing farming families a living wage. The partnership with DiGiovanni will only build on that. (Feastables only partners with farms that actively protect children.)
DiGiovanni’s collaboration with the brand not only marks Feastables’ efforts to expand creator-driven partnerships, but highlights a long-lasting friendship between the chief and famous influencer.
“Jimmy has always been a great friend, so it only made sense to work together on one of my favorite things: chocolate!” DiGiovanni exclusively shared in a statement for Us. “With our shared entrepreneurial spirit and passion for giving back, I truly believe this partnership has all the ingredients for lasting impact.”
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The pair have collaborated on philanthropic efforts since 2022, when they helped to raise money for the nonprofit FarmLink. They later collaborated onscreen in a YouTube cooking challenge in July 2024, which garnered more than 24 million views to date. With a shared passion for giving back to the community, both MrBeast and DiGiovanni are hoping to positively impact thousands of West African cocoa farmers through their efforts.
DiGiovanni, who is also a New York Times best-selling author, first got his start in the kitchen as a child and attended Harvard University before joining season 10 of Fox’s MasterChef. After finishing third overall, he launched a YouTube channel where he’s gained more than 25 million subscribers posting cooking content. To date, he’s broken multiple Guinness World Records and has collaborated with the likes of Tom Brady, Paris Hilton and Gordon Ramsay. By teaming up with one of YouTube’s most popular creators, he’s ready to bring some real change to the industry, one chocolate bar at a time.
There’s no doubt this partnership is set to make some waves!
