Aside from mutually beneficial marketing opportunities, the Glenfiddich and Aston Martin Formula One® Team partnership celebrates shared values — both brands have long histories of pushing boundaries in their respective fields, with Glenfiddich pioneering single malt whisky’s global appeal and Aston Martin embodying automotive excellence and racing prestige. The collaboration offers exclusive co-branded experiences, including limited-edition whisky releases such as the ultra-rare 1959 cask bottling, which commemorates Aston Martin’s debut in Formula One. Glenfiddich will also have visibility at high-profile events like the Canadian Grand Prix, where the brand will blend whisky appreciation with the thrill of motorsport.
Image Credit: Glenfiddich x Aston Martin