Fitness technology firm Myzone has formally engaged motivation scientist Heather McKee, who is a specialist in the psychology of human behavior. Throughout this partnership, McKee will integrate scientific principles of motivation directly into Myzone’s product ecosystem.

The central objective behind the integration of a motivation scientist is to counteract the high rate of member attrition that commonly affects gyms and fitness centers — a challenge substantiated by independent research citing significant dropout rates within the first year of membership. McKee will collaborate with the company’s technical team to weave behavioral science into the user experience and will also act as a resource for business operators.

McKee shared: “Myzone’s mission is so much more than simply tracking effort; it’s about building habits that drive lasting change and helping operators convert members into loyal, long-term customers through simple, science-backed strategies.”

Image Credit: Myzone