The newly introduced That Was Easy campaign by Staples Canada boasts a modernized approach that adapts to contemporary consumer needs. Marking the 20th anniversary of the original That Was Easy initiative, the updated campaign shifts focus from nostalgia to practical solutions, positioning Staples as a facilitator of efficiency for both personal and professional tasks.

The new That Was Easy campaign places an emphasis on curated product selections, streamlined shopping experiences, and expert in-store assistance. The marketing initiative also highlights Staples’ expanded services, such as its Kids Learn and Play section, Amazon returns acceptance, and Print Connect for businesses. These services reinforce the retailer’s role as a one-stop resource for work, education, and daily life.

A new TV commercial featuring relatable scenarios — such as parents preparing for school or remote workers optimizing home offices — further underscores the brand’s commitment to simplifying routines.

Image Credit: Staples Canada