‘Slow Wednesdays’ is a collaborative campaign between skincare brand COSRX and Alfred Coffee, launched to introduce consumers to COSRX’s ‘Advanced Snail’ line, including the ‘Advanced Snail 96 Mucin Power Essence’ and ‘Advanced Snail 92 All in One Cream.’ To create a midweek moment of self-care, the campaign reframes Wednesdays as a time to pause and recharge—drawing inspiration from the brand’s snail mucin ingredient.

Beginning in early July, participating Alfred Coffee locations across Los Angeles offered customers a free full-sized Snail Essence and Cream set with the purchase of any beverage, starting at 7:00 AM. Initially limited to six stores, the campaign rapidly expanded to 11 locations in response to strong demand, including Melrose Place, Marina del Rey, and Beverly Hills.

Looking ahead, the final product drop is scheduled for Wednesday, July 30. Overall, the initiative leverages physical retail spaces to drive brand engagement while combining skincare promotion with lifestyle-oriented outreach.

Image Credit: COSRX