Vilebrequin x Joel Mesler have teamed up to create an art-meets-fashion swimwear collaboration, featuring a limited-edition capsule of men’s and boys’ trunks, as well as a tote bag, which debuted on June 4. Timed for Father’s Day and coinciding with Mesler’s upcoming solo exhibit, ‘Miles of Smiles,’ in East Hampton this August, the collection celebrates the whimsical spirit both the brand and artist embody.

The Hamptons-based artist infused the designs with water-themed motifs drawn from his Los Angeles childhood and signature pool float symbols, resulting in a vibrant, joyful print. The campaign features Mesler and his children in East Hampton, photographed by Jamie Diamond and Sal Lahoud. Promotional events include artist meet-and-greets and poster signings at Vilebrequin stores in New York City and East Hampton.

This capsule bridges fashion and fine art, reinforcing Vilebrequin’s upscale, playful identity while tapping into cultural cachet through Mesler. With summer timing, family appeal, and experiential marketing, the partnership could boost seasonal sales and brand visibility, especially among art-forward shoppers and affluent Hamptons clientele.

Image Credit: Vilebrequin