‘Made with TMI’ marks Dove’s official entry into the women’s wellness category, launching its first personal care line specifically designed for individuals experiencing perimenopause and menopause. Available exclusively on Amazon U.S., the initiative addresses a long-standing gap in personal care by offering expert-formulated solutions for symptoms often overlooked in the beauty and wellness industry.

Developed in collaboration with OB/GYNs, dermatologists, and menopause experts, the ‘Dove Women’s Wellness Range’ turns so-called “TMI” topics—such as sweat, odor, dryness, and intimate discomfort—into valid wellness concerns supported by science and clinical testing. The campaign encourages open conversations about hormonal health and challenges the stigma surrounding this life stage, which affects “more than 30% of women in the U.S.”

The collection includes a glycolic serum wash, cleansing oil, whole body wash, and ultra gentle balm; each pH-balanced, vulva-safe, and approved by medical professionals. In partnership with Amazon Beauty’s condition-based shopping initiative, Made with TMI improves access and visibility for women seeking targeted, trustworthy care.

Image Credit: Dove