Melo Matcha x Free People have teamed up for a Gen Z-powered collab energizing festival season with a focus on fashion and ritual. Just days after its debut, Cartia Mallan’s new ceremonial-grade matcha brand has partnered with Free People for an exclusive activation at The Pop-Up Hotel. With every Free People purchase, guests receive a complimentary Melo latte crafted from premium Yabukita matcha sourced directly from Kagoshima, Japan.
The pop-up gives early access to Melo Matcha’s calming, clean-energy blends before they officially hit the market. Mallan, a long-standing figure in the wellness world, created Melo as a daily ritual to cultivate clarity without caffeine crashes. This vibrant partnership mirrors her mission: uniting wellness, style, and intentional living in one uplifting experience.
The Melo Matcha x Free People activation taps into festival culture and wellness trends, helping Melo scale quickly among style-conscious, health-minded consumers. By aligning with Free People, Melo builds brand equity while gaining immediate traction through experiential marketing and influencer-driven reach.
Image Credit: Melo Matcha
