Ralph Lauren’s ‘Polo Bear’ is stepping into the spotlight with its most ambitious role yet — a star turn in the brand’s first animated short film, ‘Polo Bear Chronicles: Operation Black Tie.’ Officially launching Thursday, the stylish mascot headlines a whimsical, wordless caper filled with private jets, jazz soundtracks, gallery heists, and glamorous soirées.
Developed entirely in-house, the film celebrates the Polo Bear’s enduring status as a symbol of sartorial cool and storytelling charm.

Set in a world of brownstones and black ties, the film pairs the impeccably dressed bear with a street-smart pigeon as they outwit socialites and security in pursuit of a priceless painting. Since its debut in 1991 as a collectible Steiff bear and subsequent rise as a beloved icon on sweaters, watches, and more, the Polo Bear has been a defining figure in the Ralph Lauren universe.

Image Credit: WWD