Pepe Jeans London launched the Pepe Jeans Portobello Road collection of body mists named after and inspired by London’s iconic Portobello Road market, each with a personality of its own. While Boho Breeze captures the essence of quiet mornings and early light, Colorful Chaos creates a different olfactory experience that celebrates a beautiful mishmash. Golden Hour tells the story of the day’s end with notes of caramelized pear, whipped cream and roasted hazelnut.

Body mists are making a big comeback thanks to a new generation of fragrance lovers drawn to their light, layerable scents and approachable price points. This resurgence reflects a shift toward more casual, expressive fragrance routines that prioritize mood, individuality, and daily refreshment over traditional perfumery norms.