‘The Louis,’ Louis Vuitton’s newest cultural destination, has officially launched in Shanghai, introducing a striking hybrid concept that blends luxury retail, immersive exhibition, and Le Café Louis Vuitton all within a monolithic boat-shaped structure. Taking architectural cues from the brand’s heritage as a trunk maker for ocean voyages, The Louis reimagines travel through a Shanghai lens, rooted in the city’s rich maritime legacy as the ‘Gateway to the East.’

Located on Wujiang Road, the sculptural space houses the Visionary Journeys exhibition designed by OMA’s Shohei Shigematsu, a curated café experience led by international chefs, and a flagship retail space complete with personalized offerings. From archival perfume flacons and trunk libraries to modern-day innovations and fashion icons, each element of The Louis celebrates Louis Vuitton’s enduring fusion of craftsmanship, culture, and innovation.

Image Credit: Louis Vuitton