The L’Oréal Paris Elvive Glycolic + Gloss range is a new haircare product lineup crafted with active ingredients in the formulation to give them skincare-like benefits, but for the hair. The haircare range consists of three products including Shine Boosting Shampoo & Conditioner alongside High Shine Leave-In Serum, which each target a shiny finish for tresses. The Shine Boosting Shampoo & Conditioner features glycolic acid to boost shine, while the High Shine Leave-In Serum features a 4% glycolic acid complex to further enhance its ability to help hair shine for extended periods.

President of L’Oréal Paris USA Laura Branik spoke on the L’Oréal Paris Elvive Glycolic + Gloss range saying, “We are thrilled to bring this globally buzzed-about franchise to the US and provide consumers with a new collection that gives them the shiny hair they crave. This skincare-inspired formula pushes the boundaries of innovation and leverages efficacious, cutting-edge ingredients like Glycolic Acid. Continuing our relationship with Walmart on this launch was a natural choice and we look forward to introducing these breakthrough products to the market.”