Jollibee has launched Kids Values Meals to help teach children important lessons like honesty, respect, generosity, responsibility, and caring for nature. Each meal comes with one of five storybooks created with award-winning publisher Adarna House: Ang Bola ng Katotohanan, Ang Hari ng Palaruan, Ang Pinakamasayang Pista, Ang Naghihintay na Homework, and Mga Kaibigan ng Kalikasan.

For every Values Meal sold, ₱5 will go to the Jollibee Group Foundation’s Classroom Building Project. Jollibee and Adarna House will also donate 10,000 complete book sets to schools nationwide in partnership with the Department of Education.

“This is not just a partnership of two brands; this is an alignment of our values. Both Jollibee and Adarna House strive for excellence, value the Filipino family, and celebrate pride, joy, and things that make us Pinoy,” said Vice President for Product Development, Ani Almario. “This project is not just a great way to teach children Filipino values, but it’s also a great way for parents to read with their kids and make families more engaged.”

Image Credit: Jollibee