McVitie’s Digestives Pink have been unveiled by pladis in the UK as a new product perfect for snackers to try out as an elevated take on a classic. The product consists of the brand’s signature biscuit that’s covered in a Raspberry & Cream coating to give it a sweet, creamy overhaul that’s expected to catch the attention of foodies of all ages. The limited-edition biscuits are making their debut at Sainsbury’s where shoppers can pick them up starting June 16, 2025 for £2.35 per pack before launching more widely throughout the summer.

Marketing Director at pladis UK&I Benazir Barlet-Batada spoke on the McVitie’s Digestives Pink saying, “We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that nostalgia in food ins’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile, pink is also still trending as a popular colour across food and drink. Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.”