ALDI and Greencroft have announced a new collaboration in the UK to help the grocer reduce unnecessary packaging in a bid to curb material use and carbon emissions. The packaging collaboration consists of a shift to lightweight wine bottles for its Grapevine Merlot and Sauvignon Blanc expressions, which weigh in at 300-grams. The packaging change will help to support the brand’s shift towards sustainable packaging and will affect 20-million units when the full change is realized later this year.

National Sustainability Director at ALDI UK Luke Emery spoke on the ALDI and Greencroft packaging partnership saying, “We’re always looking for practical ways to reduce our environmental footprint while continuing to deliver the unbeatable quality and value our customers expect. By working closely with our wine suppliers, we’re introducing a simple yet impactful change that’s already cutting down on materials and associated carbon. It’s one of the many steps we’re taking as we continue to explore how we can continue to reduce bottle weights across our range and make our products more sustainable over time.”