The kp Elite Nova has been announced by Klöckner Pentaplast as one of its latest solutions that’s engineered with a lightweight composition in mind to maximize sustainability and versatility.

The modified atmosphere packaging (MAP) tray has a ribbed design to maximize strength across the entire design without increasing the overall weight. The tray is crafted with 100% recycled PET, which includes material sourced from the brand’s Tray2Tray initiative. The packaging won’t compromise on barrier performance despite its lightweight profile, which is around 10% lighter than alternatives on the market.

Launch Manager at kp Food Packaging Paul Rawlings spoke on the kp Elite Nova saying, “We’re proud to reveal kp Elite Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence. With kp Elite Nova, food producers no longer need to compromise between sustainability and performance.”