Inspired by its new Light Blue fragrances, Dolce&Gabbana launched Light Blue Island on Roblox, welcoming Gen Z players into a digital recreation of the island of Capri. The official marketing campaign for these designer fragrances was shot in Capri, and this metaverse activation immerses a new generation in an interactive adventure to discover the new scents with missions and mini-games.

After locating the ingredients of the new Light Blue and Light Blue Capri In Love fragrances, Roblox players can head to the lab to recreate each formula. For their efforts, players who successfully recreate a formula will be rewarded with accessories for customizing their in-game avatar in the style of the Light Blue campaign.

The picturesque virtual destination also offers plenty of opportunities to snap selfies at scenic locations like the Faraglioni rocks, gardens, and villas.