This new Lancôme Skin Idôle 3 Serum Supertint campaign has been created with Publicis Luxe and director Masato Riesser to showcase the power of the new hybrid beauty and makeup product. The campaign stars YouTuber and influencer Emma Chamberlain who confesses the superpower capabilities of the makeup serum, which will reportedly offer impressive benefits with just a single drop. The campaign also features a print element captured by Sølve Sundsbø and sees Chamberlain taking a heroic stance as she explains the benefits of the beauty product.

The Lancôme Skin Idôle 3 Serum Supertint campaign showcases the products benefits including the ability to give skin a variety of benefits from the serum mix for up to 24-hours during wear. The buildable formula will also provide a great base for applying additional makeup solutions.