Louis Vuitton’s ‘La Beauté Louis Vuitton’ Campaign marks the brand’s first-ever makeup campaign and collection. Created under the artistic direction of Dame Pat McGrath, the debut showcases a vivid, surreal aesthetic captured by Steven Meisel and directed by Damien Krisl. House Ambassador Hoyeon stars alongside models Ida Heiner, Chu Wong, and Awar Odhiang, embodying Louis Vuitton’s ethos of femininity and empowerment.
The collection features 55 shades of ‘LV Rouge’ lipsticks, 10 luminous ‘LV Baume’ lip balms, and eight chromatic ‘LV Ombres’ eyeshadow palettes. Each product comes in refillable packaging designed by Konstantin Grcic, blending Louis Vuitton’s trunk-making heritage with McGrath’s bold creative touch. The global campaign launched digitally on August 20, 2025, with a China-exclusive release the same day (excluding eyeshadow palettes).
Worldwide availability begins August 29, 2025, in select Louis Vuitton stores and online, following pre-orders from August 25.
Image Credit: Louis Vuitton
