Kirkland turns 30: Costco’s powerhouse brand is still thriving (COST:NASDAQ)


Costco wholesale storefront in Kaohsiung, Taiwan.

BING-JHEN HONG

Costco Wholesale (NASDAQ:COST) is celebrating the 30th anniversary of its Kirkland Signature brand this year.

The brand was created in 1995 when Costco (NASDAQ:COST) consolidated its fragmented private label products under a single name inspired by its original headquarters



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