Dominika Minarovic and Elsie Rutterford, the founders behind BYBI Beauty, introduced their newest venture, Rayro, as a kids-first personal care brand that will bring fun and play to daily rituals. The brand’s first products are set to launch in September 2025, beginning with refillable sun creams, eczema balms and other personal care essentials packaged in toy-like formats.

Both mothers and entrepreneurs, the co-founders recognized how isolating early parenthood can be and how everyday tasks often turn into struggles. With Rayro, they set out to create not just smart products but a support system that brings comfort and joy to parents during challenging moments. In just two months, Rayro has found its community on TikTok, uniting over 2,500 followers on its @twotiredmums account.