Visit Anaheim, the official destination marketing organization for Anaheim, California, has unveiled ‘Imaginagency,’ a first-of-its-kind travel initiative created in collaboration with actress and entrepreneur Tia Mowry. Designed to reimagine the family vacation experience, this innovative campaign places children at the helm of planning, offering itineraries crafted entirely by young minds.

Spearheading the initiative are six “Imaginagents,” including Mowry’s own children, Cree and Cairo Mowry-Hardrict. Together, they have curated six unique, bookable Anaheim experiences that reflect the creativity, wonder, and curiosity of kids; from theme park adventures to hands-on explorations, each itinerary captures Anaheim through a child’s perspective.

By inviting children to shape the travel experience, Imaginagency fosters a more inclusive and imaginative approach to family trips—one that values youthful perspectives and encourages meaningful collaboration. Families can explore the itineraries online and, as part of the campaign, enter for a chance to win the Ultimate Anaheim Getaway.

Image Credit: Tynka Gudas / Visit Anaheim