Khloé Kardashian Joins the Protein Snack Trend with Khloud Popcorn

Khloé Kardashian is no stranger to the spotlight (or the fitness world) and now she’s putting her own twist on the latest health food trend with the launch of Khloud Protein Popcorn. It’s a move that blends Hollywood glamour with gym-going grit, all wrapped up in a crunchy, convenient snack.

The popcorn, now available at Target, comes in three flavors — Sweet and Salty Kettle Corn, White Cheddar, and Olive Oil & Sea Salt — and each serving delivers seven grams of protein. But this isn’t just another fitness influencer endorsement or celebrity vanity brand. Kardashian is tapping into a broader shift in how people snack and fuel their bodies.

Traditional popcorn has long been a go-to snack for its low-calorie appeal, but Khloud gives it a modern upgrade. Instead of using seed oils or artificial ingredients, Khloud popcorn is made with minimalist ingredients like olive oil, mineral salt, and milk protein isolate. The protein boost comes from what the brand calls “Khloud dust,” a proprietary blend of milk protein and seasonings.

Kardashian says her motivation was personal. “I’ve always been a snacker and constantly on the lookout for options that are convenient, healthy, and actually taste good,” she said in a statement to the New York Times.

Her sentiment echoes a growing frustration among health-conscious consumers who want functional foods without compromising on taste or simplicity.

Kardashian’s launch comes at a time when protein-enhanced everything—pretzels, cereals, cookies—is dominating the grocery aisle. As reported by Fortune, a 2024 survey by food giant Cargill revealed that more than 60% of consumers have increased their protein intake, and younger generations in particular are steering toward quick, protein-packed options rather than traditional meals.

This trend isn’t just anecdotal: the global market for protein snacks was valued at over $50 billion in 2024 and is projected to double by 2032. The appeal? Protein is an essential nutrient that can help you gain muscle and strength and even aid in weight loss, according to Healthline.

Despite the boom in high-protein foods, not everyone is convinced we need the extra boost. Most Americans already consume adequate amounts of protein, according to health experts. And while snacks like Khloud can help fill gaps in a busy day, nutritionists still emphasize the importance of whole-food sources like beans, yogurt, or lean meats.

Dr. Lisa Young, a nutrition consultant and adjunct professor of nutrition at New York University, noted to the New York Times that snacks fortified with protein often qualify as ultra-processed foods, which may contribute to digestive issues if consumed regularly.

Still, for those who want an alternative to traditional snacks, products like Khloud can offer a more mindful option — especially when they’re made with recognizable ingredients and avoid the typical laundry list of additives.

At the heart of the Khloud brand is Kardashian’s desire to make wellness more accessible and enjoyable and for many, that makes Khloud Protein Popcorn worth popping into their carts.