Jet Set Candy x Mamma Mia! marks the jewelry brand’s first-ever Broadway collaboration, debuting a custom, limited-edition theater ticket charm in celebration of the beloved musical’s six-month return to the Winter Garden Theatre. Inspired by Mamma Mia!’s Greek island vibes and crafted with Jet Set Candy’s signature detail, the charm features the Winter Garden Theatre marquee on one side and the iconic Dynamos silhouette on the reverse.
Available for preorder online and in-store starting July 28, the collectible will be sold at the theatre, Jet Set Candy’s Grand Central flagship, and select retailers. This partnership blends Broadway’s cultural resurgence with the brand’s mission to ‘wear your memories,’ offering fans a tangible keepsake of the feel-good musical phenomenon set to ABBA’s timeless hits.
This collaboration strengthens Jet Set Candy’s cultural relevance by entering the live entertainment market, leveraging Mamma Mia!’s global fanbase to drive both sales and brand awareness. For Broadway, it underscores the value of premium, design-led merchandise as a revenue stream and brand-building tool, while aligning with current lifestyle and fashion trends.
