Jessie and D’Lila Combs Accused Of Copying Brand Amid Launch

Not the girls getting called out already! A small business owner is putting Diddy’s twin daughters, Jessie and D’Lila Combs, on blast—claiming they stole her fashion brand’s entire concept for their new line, 12TWINTY1. The twins recently announced their new venture, but it didn’t take long for drama to pop off online. Imani Marshall, an independent designer and founder of 1221 Apparel, hopped on social media to air out her frustrations.

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Did The Combs Twins Copy Her?

Marshall says she launched her brand back in January 2024—months before the twins made their debut—and even secured her LLC and built a social media presence. According to Imani, the name, aesthetic, and overall vibe of 12TWINTY1 is way too close to hers, and she’s accusing Jessie and D’Lila of biting her entire concept.

In her video, Imani Marshall breaks down the inspiration behind 1221 Apparel, calling it a passion project rooted in creativity and hustle. She also pointed out that her brand has already gained some buzz, thanks to collaborations with influencers and celebs. Additionally, Imani felt she had to speak up—not just for herself, but for other small business owners who constantly get overlooked or copied by celebs and big brands. As buzz grows around claims they copied a small brand, neither the twins, their brothers, nor any official rep has spoken out or publicly addressed the accusations.

Social Media Is Poppin’ Off

Social media ain’t holdin’ back in Imani’s TikTok comment section and these claims have some folks crying theft! While critics say the name was clearly snatched from an indie creator, others are stepping in to defend it—pointing out that the name is literally the founder’s birthday. Still, a whole section of the internet thinks this drama is doing the most and calling it a reach with a capital R.

One TikTok user @Dai wrote, “‘Diddy’s twins stole my brand’ Me, instantly: I believe you“

This TikTok user @iBeezArinn said, “Trademark and send cease and desist“

TikTok user @YT & IG: HELENOFJOY ✨ added, “Don’t let these comments gaslight you babe“

Meanwhile, TikTok user @dejamonetworld shared, “They were born on 12/21 so i think it might be an oversight. Somebody should’ve looked into it.“

Likewise, TikTok user @N0tH3r3 commented, “Are you mad at the other 1221 clothing brands? It’s a few out there.“

While, TikTok user @AniquaLa’shawn added, “Your LLC & business name is 1221 Apparel so legally they are still able to name their business 12twenty1 they probably are not copying on purpose“

@imaniimarshall
If you want to support a real and authentic brand please go follow @1221.apparel on instagram!! #clothingbrand #combstwins #1221apparel #blackownedbusiness #custompieces #streetwearfashion
♬ original sound – imani marshall

From Diplomas To Hustle

Jessie and D’Lila recently celebrated a major milestone, graduating high school side by side as they proudly walked the stage hand in hand to accept their diplomas—gracefully flashing their rings for the cameras. Despite their father, Diddy, awaiting sentencing, the daughters of the late Kim Porter kept it poised and polished. In a recent TikTok, the twins revealed they wouldn’t be attending college, because they “will be business owners and working.” And, now it looks like they’ve gone straight into business mode.