Veroni, a prominent Italian charcuterie brand in the U.S., is reinforcing its presence in the tennis world by returning as the Official Italian Charcuterie Sponsor of the 2025 Cincinnati Open. The brand is also commemorating its 100th anniversary by enhancing fan engagement through newly designed hospitality spaces that showcase its signature Italian aperitivo experience.

As the Official Italian Charcuterie Sponsor, Veroni’s activations include the Veroni Oasis, an open-air lounge near Center Court, and a themed Pavilion lounge centered around ‘La Sostanza dell’Aperitivo’ — which translates to ‘The Essence of the Aperitivo.’ These features offer attendees an immersive taste of Italian culinary culture.

Following the Cincinnati Open, Veroni will extend its tennis-themed activations to the US Open, where it will host a luxury suite featuring premium courtside views paired with curated aperitivo offerings for select guests.

Image Credit: Veroni