To celebrate National Avocado Day, Chipotle Mexican Grill has introduced a unique augmented reality (AR) experience on Snapchat called the ‘AvoLotto Lens.’ Developed in partnership with Snapchat, this interactive lens allows users to scan real avocados between July 28 and July 30 as part of the ‘AvoLotto Sweepstakes.’

By scanning avocados in their daily environments, users are entered for a chance to win free guacamole for an entire year. Notably, 1,000 winners will be randomly selected each day throughout the campaign. This initiative not only encourages consumer engagement through playful exploration but also highlights Chipotle’s ongoing investment in digital innovation; through the use of immersive technology and social media integration, the brand aims to strengthen its connection with younger, tech-savvy audiences.

Ultimately, the AvoLotto campaign blends creativity, technology, and brand loyalty, reinforcing Chipotle’s commitment to interactive marketing while spotlighting the popularity of avocados in its menu offerings.

Image Credit: Chipotle Mexican Grill, Inc.