Chupa Chups Apple Laces are the brand’s latest addition to its jelly candy range that’s crafted with taste and texture in mind, but also interactivity by encouraging kids and adults to play with it before they eat it. The product consists of slender, lace-like pieces of green apple-flavored jelly candy that can be tied together, woven or wrapped into an array of different orientations. These new knotted creations can then be eaten for a customized taste and texture to incorporate a surprise and delight experience into the simple product.

Brand Manager Kim McMahon commented on the Chupa Chups Apple Laces saying, “We’re confident Apple Laces will replicate last year’s success, ready to add fruity fun to summer sharing occasions, and to take another slice of the ever-expanding jellies market with this popular flavour. We look forward to delighting Chupa Chups jellies fans with fresh NPD, proving, yet again, that we’re more than just the UK’s No.1 lollipop brand!”