Pacsun’s recent influencer-driven fashion event in Jackson Hole, Wyoming, exemplifies the brand’s strategy of merging fashion, digital culture, and immersive experiences to engage younger audiences. By collaborating with prominent Gen Z creators such as Nick Austin, Tabitha Swatosh, and others, the company transformed its denim offerings into a dynamic lifestyle showcase.

Pacsun’s influencer-driven fashion event blended western-themed activities — like horseback riding, line dancing, and county fairs — with organic content creation, allowing influencers to authentically highlight Pacsun’s key jean styles. Garments like the women’s Casey Jeans and men’s Dylan Baggy silhouettes took center stage.

PacSun’s collaboration with Gen Z creators emphasized the versatility of the brand’s products, while also fostering genuine social media engagement, generating millions of impressions and reach.

Image Credit: Pacsun