The GoodRx Community Link has been launched by the brand as a way to address the challenges faced by independent pharmacies by offering them access to a cost-plus pricing model. The platform will offer pharmacies with a direct contract with GoodRx that’s based on NADAC to help pharmacies better control their pricing, while also prioritizing favorable margins. The direct pricing model could help pharmacies to feel more in control of the costs, while also allowing for management of participating in the GoodRx integrated savings program.

The GoodRx Community Link will also offer access to more than 90 brand medication deals to make it more cost-effective for pharmacies to keep the pricing reasonable for the business as well as consumers.