NFL and The GIST announced a content partnership that will provide the league access to over a million newsletter subscribers—and 40 million sports fans—who already consume newsletters, podcasts, and social media from The GIST every month.

The NFL is the number one sport for The GIST’s audience, who are interested in everything from staying on top of the latest news to drafting winning fantasy football teams. This partnership is centered on making the NFL fun and accessible to a new generation of fans, particularly female Millennial and Gen Z fans who have been largely overlooked by sports media.

With this partnership, The GIST will create gamification content so that fans can interact with the NFL season through weekly free-to-play games and playoff brackets tailored for its community. ⁣

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