COSRX’s inaugural clinically advanced haircare line represents a strategic expansion of the brand’s skincare philosophy. By adapting its successful skincare methodology, the brand bridges the gap between professional treatments and daily maintenance.

The PEPTIDE-132 Haircare Collection introduces a patented tripeptide technology developed through advanced molecular modeling to penetrate and reconstruct damaged keratin structures within the hair shaft. This scientific approach is typically reserved for high-end dermatological skincare, but consumer demand for “skinification of hair” solutions is changing that.

COSRX’s PEPTIDE-132 Haircare Collection is comprised of three products, including shampoo, treatment, and oil serum. Working together, these formulations offer a comprehensive bond-repair protocol that is designed to deliver salon-quality results at home and address multiple hair concerns — from scalp health and frizz to split ends and reduced shine — through protein reconstruction.

Image Credit: COSRX