‘Odele for Good’ is the newly launched social impact platform from clean beauty brand Odele, dedicated to advancing opportunity for women and girls through entrepreneurship, education, and mentorship. Officially unveiled today, the initiative focuses on dismantling the systemic barriers that limit women’s professional growth. In 2025 alone, the program will support over 650 entrepreneurs and youth in Minneapolis via partnerships with the Jeremiah Program, the WNBA’s Minnesota Lynx, and Girls Taking Action. With a commitment to long-term change, Odele is blending beauty with empowerment at every level.

With Odele for Good, the brand extends its ‘prestige for all’ ethos into the social sector, positioning itself as a clean beauty leader and a changemaker in gender equity. This initiative builds authentic brand equity, deepens community roots, and appeals to values-driven consumers seeking impact beyond the product.

Image Credit: Odele