Immersive Design Studio Showcases : Shaping Lasting Design



Fritz Hansen’s Shaping Lasting Design exhibition during the 2025 iteration of the 3daysofdesign festival presented a comprehensive exploration of the brand’s 153-year legacy through immersive installations across two Copenhagen locations.

For the Shaping Lasting Design showcase, Fritz Hansen’s flagship store transformed into a living archive that demonstrated the company’s philosophy through historical pieces, craft demonstrations, and previews of forthcoming furniture designs. All of these emphasized the repairability and generational durability central to Fritz Hansen’s production ethos. A complementary hospitality experience at Orangeriet in The King’s Garden extended this narrative into functional environments, illustrating how the brand’s design principles translate into lived spaces.

The dual-venue approach effectively bridged theoretical design discourse with practical application, while showcasing Fritz Hansen’s continued relevance across domestic, professional, and public contexts through collaborations with both mid-century masters and contemporary creators.

Image Credit: Fritz Hansen



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