So Delicious Dairy Free is launching an immersive summer campaign called Dairy Free Your Mind™. This initiative aims to reshape perceptions of plant-based dairy alternatives through multi-sensory experiences.

The Dairy Free Your Mind™ campaign includes a pop-up activation called The Pint of No Return at Lollapalooza; Running from July 31 to August 3, attendees can sample dairy-free frozen treats, escape the heat in a walk-in cooler, and engage with interactive photo opportunities there. So Delicious Dairy Free is also running a sweepstakes, offering two winners VIP Lollapalooza passes, flights, and accommodations. To participate for a chance to win, individuals simply have to participate in a flavor personality quiz and share results on social media with the #PintofNoReturnSweeps hashtag.

The company is further amplifying its presence with a curated Spotify playlist called Soak Up the Sun.

Image Credit: So Delicious Dairy Free