Vicious Biscuit Rewards has been launched by the brand as part of its omnichannel strategy to provide customers with an immersive experience that incorporates both in-store and online perks. The rewards program includes a fully integrated smartphone app that will enable mobile orders, while also offering personalized loyalty rewards and more. The loyalty program is powered by Thanx and designed by MomentSpark, and is focused on delivering a unified experience for guests that incorporates all aspects of dine-in, pickup and catering.

Co-Founder and CEO of Vicious Biscuit George McLaughlin spoke on the Vicious Biscuit Rewards program saying, “Restaurant operators must think beyond the dining room to support diverse revenue streams without compromising brand integrity. Vicious Biscuit Rewards strategically drives frequency, catering growth, and incremental sales while rewarding our loyal guests at every interaction.”