The Cannabis Media Council is on a mission to promote positive cannabis experiences through mainstream media advertising to normalize and destigmatize cannabis use across generations, and the latest installment of its I’m High Right Now campaign fields questions from open-minded elders.

This campaign targeting consumers ages 55 and up provides answers to consumers, like whether cannabis can help to improve mobility while gardening, or if it can help a receding hairline—concerning the latter, the Cannabis Media Council says, “While there’s no proof that cannabis can help you in the balding department, you’ll probably worry less about your follicles once you’re a little high.”

Raised during the war-on-drugs era, many seniors are reconsidering cannabis with curiosity and acceptance, as shifting perspectives and personal experiences challenge old stigmas.